In addition to his musical style, a good rapper knows how to stand out with a personal and original look. It is in this logic that the rap and fashion industries have been joining forces since the 1980s. Today, the relationship between the two worlds is so strong that rappers have become the new ambassadors of fashion. We can see the enormous influence of rap in men’s fashion. Discover the world’s most stylish rappers in 2020.
S Pri Black
Always ultra-stylish, the French rapper S Pri Noir has become a true icon of men’s fashion. When he’s not at the microphone, he plays the model for major brands such as Adidas, Kenzo, Cartier, Hugo Boss and Dior. His advantageous physique allows him to enhance any type of clothing.
Favouring a casual style, S Pri Noir is gaining credibility in the fashion industry. On his latest album “Etat d’esprit”, he was particularly creative in his clothing style and brings a certain influence of rap in men’s fashion. As his music goes beyond hard and inaccessible rap, his style can be adopted by everyone.
Rapper, singer, composer, musician, producer and stylist, Pharell Williams is a polymorphic artist. He has made his mark on the international scene for his hit hits such as “Happy” and “Beautiful” as well as for his colourful look and must-have hat. In order to mark his rap influence in men’s fashion, he created his first streetwear collections “Billionnaire Boys Club” in collaboration with Japanese street fashion designer Nigo. The two men then launched Ice Cream, a brand famous for its graphics made up of diamonds and dollars; and followed this up with Uniqlo, a range of t-shirts for men and women, and baseball caps with quotes from Pharell Williams printed on them. Since then, collaborations with major brands have been pouring in for the singer: Adidas, Chanel, Moynat, etc.
Dressed in a hoodie, polo shirt, down jacket or hoodie, Drake embodies the chic of men’s fashion. With his playboy look, he is on the list of the world’s most stylish rappers.
Drizzy has his own clothing line: OVO aka October’s Very Own. The Canadian rapper sells streetwear including T-shirts designed with artist Filip Pagowski, not to mention sneakers including Air Force 1, a collaboration with Nike.